Project Information

We worked with NYCT on a broadcast PSA to bolster fundraising efforts and create buzz for their 100th anniversary and rebrand. We filmed with a range of Trust grantee organizations to visualize impact through the lenses of distinct communities and community members, also pulling on the Trust’s existing library of assets from years past.

We developed a 60-second spot, as well as :30 and :15 versions for website, youtube, social, and pre-roll in a range of aspect ratios.