Project Information

As Google prepared to announce new AI-powered features for their research tool, Pinpoint, they looked to our team to visualize its impact in real journalists’ investigations. We filmed with journalists in the U.S, India, and Brazil, zeroing in on the use cases for the product that most benefited them in their work—and ultimately helped them tell stories of critical importance to their communities.

The piece was published on The Keyword in tandem with the product update announcement, and was further supported across touchpoints by three :15 social teasers and original photography.