Project Information

NYCT was ready to invest in a PSA to bolster fundraising efforts and create buzz for the Trust’s 100th anniversary. We filmed with a range of Trust grantee organizations, from Staten Island to Flushing, Queens, identifying the clearest ways to visualize impact through the lenses of distinct communities and community members.

We developed a :30 broadcast spot, as well as :15 and :06 versions for website, youtube, social, and pre-roll.