Project Information

To showcase their flagship brew, New Holland wanted to create a series of live-action videos featuring campfire conversations between ordinary people of extraordinary talent.

We sourced local musicians, comedians, and surfers from the community of Holland, Michigan and asked them to share their legends. From these unscripted conversations, we developed three breakout videos and a brand anthem that featured all of our subjects. The series became New Holland’s most-watched on social and received an outpouring of love from the local community.