Project Information

At the very beginning of the pandemic, the Association of American Universities asked us to create a PSA to capture the critical role that research universities played in vaccine development. Using both stock video from research universities across the country, along with AAU assets, we unified the look and feel through color and audio finishing.

The :30s hero video and :15 cutdown were leveraged to reach key senators and policymakers, ensuring that these research universities would receive the funding they needed to continue this work.