Project Information

We worked with the founding team at Flatbush Vet to crystallize their messaging needs and develop a content strategy for their launch and social rollout, as well as orchestrating a comprehensive day for content capture. We began by developing internal brand language and external web and social copy for the team.

This organization deeply understands the community-level need for lower-cost veterinary care, so for the big content capture day, we invited the clinic’s neighbors to bring in their pets and foster kitties for care. We collaborated with the community to create an extensive library of imagery that emphasized the bond between pet and pet parent.