Project Information

Just before the holidays, we partnered with Google to raise awareness of Duo, their high-quality video calling app.

Across channels and runtimes, we drove home the message: The holidays aren’t the only time of the year for face-to-face connection with our family and friends. We developed the stories of two kinds of friendships that require face time—the relationship between best friends and that between siblings—and saw them play out across :06, :15, and :30s spots.

The videos were viewed over 140 million times, significantly exceeding the video completion benchmarks across platforms, and ultimately succeeded in driving awareness and app downloads.