Project Information

As they prepared to open their brand new campus, Columbia Business School wanted to visualize what the “future of business” could actually look like. To capture the inherent, seemingly limitless possibility of the school, we cast dozens of real students, faculty, and alumni to cement the idea that the future of business is embodied by these individuals and their ideals.

The piece was leveraged for their big annual alumni event, for broadcast, and for ongoing promotion of the new school. It currently anchors CBS’s online presence as the featured video on their YouTube channel and other social channels, along with the four :15 versions that were developed in tandem.