Project Information

As Columbia Business School prepared to unveil their new campus, they needed a teaser film to build excitement about the potential of the new business school for both prospective students and alumni. We featured the dean as well as four students, each from a different program to show a range of POVs.

The film was screened at the annual alumni event on campus and shared across channels. And we were asked to create four additional :15 social cuts, one featuring each student perspective. In the end, the team at CBS invited us back the following spring to document the new campus in full swing.